What It Does
The output is a concrete, actionable plan tailored to your business, your community, and your stage of growth.
It walks you through a structured funnel (Engage → Follow → Research → Consider → Buy), a three-level content framework (Educate, Inspire, Entertain), and a sustainable publishing schedule across social media and email.
The Marketing Plan skill channels the philosophy of *The Minimalist Entrepreneur* to help founders who already have product-market fit scale their reach through authentic content — not paid advertising.
Key Features
- Three-Level Content Framework — Guides you through progressively wider-reaching content types: **Educate** (share what you've learned), **Inspire** (document your journey authentically), and **Entertain** (the hardest but most viral tier). The skill generates 5 concrete content ideas for each level, customized to your business.
- Email List Strategy — Treats email as "owned land" vs. social media's "rented land." The skill helps you define what valuable lead magnet to offer (guide, PDF, checklist), how to collect addresses, and how to apply the educate/inspire/entertain framework to your newsletter.
- Platform-Focused Social Media Plan — Rather than spreading thin across every network, the skill helps you pick the one platform that best fits your business and build a realistic, consistent posting schedule — including managing separate personal and business accounts.
- Build-in-Public Roadmap — Structures what to share from your founder journey — wins, struggles, lessons learned — so transparency becomes a growth engine rather than an afterthought.
- Paid Advertising Guardrails — Provides clear criteria for *when* (and whether) to introduce ad spend, including lookalike audience strategy and the simple rule: don't pay more per acquisition than you earn per customer.
Use Cases
- SaaS founder ready to scale beyond referrals — A bootstrapped SaaS product with 120 paying customers needs to grow without a marketing budget. This skill produces a Twitter + newsletter content calendar, 15 ready-to-use content ideas, and a lead magnet concept to start building an email list.
- Creator or consultant launching a content strategy — A freelance consultant wants to attract inbound leads by sharing expertise online. The skill helps them choose the right platform, structure their "educate" content around client problems they've already solved, and set a sustainable weekly posting cadence.
- E-commerce brand moving from ads to organic growth — A DTC brand that's been relying on Facebook ads wants to reduce acquisition costs. The skill guides them to build an owned email audience, document the brand's story for social media, and evaluate when paid spend makes sense again.
- Early-stage startup building in public — A founder wants to grow an audience while building their product. The skill creates a "build in public" plan — what milestones, failures, and learnings to share — turning the founding journey itself into a marketing asset.