What It Does
It goes beyond generic advice — every output is specific, structured, and ready to act on.
Community Marketing is an AI-powered skill that helps you build and scale online communities around your product or brand. Whether you're starting from zero or trying to re-energize a stagnant community, it provides actionable playbooks for platform selection, member onboarding, engagement rituals, ambassador programs, and community health measurement.
Key Features
- Playbooks by Community Stage and Goal — Separate, detailed playbooks cover launching from zero, growing an existing community, building an ambassador program, and running community-led support. Each playbook gives numbered, concrete steps rather than vague principles.
- Platform Selection Guide — A structured comparison of Discord, Slack, Circle, Reddit, Facebook Groups, and Discourse helps you choose the right platform for your audience, use case, and risk tolerance — including honest trade-offs for each.
- Community Flywheel Framework — Every recommendation is grounded in a compounding flywheel model — members join, get value, engage, create content, and attract new members. The skill helps you design decisions that accelerate this loop from day one.
- Community Health Metrics — Tracks DAU/MAU ratio, new member post rate, thread reply rate, lurker ratio, and staff vs. member content share. Includes specific warning signs so you can diagnose problems before they become churn.
- Multiple Output Formats — Generates a Community Strategy Doc, Channel Architecture, New Member Journey, Community Ritual Calendar, Ambassador Program Brief, or Health Audit Report — depending on what the user needs at that moment.
- Product Marketing Context Awareness — Automatically reads from `.agents/product-marketing-context.md` if it exists, so it can skip redundant questions and immediately apply your product's existing positioning, audience, and goals.
Use Cases
- Launching a Developer Community on Discord — A SaaS startup wants to build a Discord community around their API product. The skill helps them recruit 30 founding members from beta users, define the community identity, seed starter conversations, and write a 90-day launch plan with weekly rituals.
- Re-engaging a Stagnant Slack Community — A B2B company has 500 Slack members but only 10 people post regularly. The skill audits the drop-off stage, designs a new member onboarding journey, and creates recurring thread templates to build posting habits.
- Building a Customer Ambassador Program — A consumer brand wants to turn its most enthusiastic customers into advocates. The skill produces an Ambassador Program Brief with selection criteria, outreach templates, benefit tiers, shareable assets, and a tracking plan for referral impact.
- Community-Led Support Deflection — A growing startup wants members to answer each other's questions and reduce support tickets. The skill defines recognition systems (badges, leaderboards), a searchable FAQ built from top threads, and a process for closing the loop when community feedback shapes the product.